This is the same problem that affected SB600, its a known issue when you have a SATA optical drive and SATA HDD, the controller identifies both as being the Boot drive, so you get so far into the install, then it starts mixing up the 2 different drives (Optical and HDD) which causes the install to fail, giving you the BSOD.
Setting the SATA controller to IDE mode, sometimes works, sometimes it doesn't, if you want to use the HDD in AHCI mode, then you'll have to install the SATA Controller driver, during OS install, only if you use IDE mode, is there no need to install the SATA Controller driver at the F6 prompt.
The SATA drivers on the mobo CD, normally need to be extracted to a floppy before you can install them, though if installing Vista (not sure about XP) then you can also use a USB stick, and download the drivers and save them to a USB stick, then during OS install simply plug in the USB stick and browse to the driver files.
The best thing to do (if you have one) is to use an IDE Optical drive, this removes the Optical Drive from the SATA controller completely, in fact if you want a RAID setup this is the only way of getting it work, that I found, it would not allow a SATA Optical Drive at the same time as SATA HDD's using RAID/AHCI, using SATA in IDE mode, got it to install, but Windows would frequently drop the Optical Drive, and also gave reduced HDD performance.
In the end I prioritised the HDD's which are far more important and used more often than an optical drive is.
3DMark06 = 20717
/ 3DMark Vantage = P13618
/ My Overclock Guide
/ My Troubleshooting Guide