QUOTE And how do you suppose AMD is going to "invest in marketing" when they're in the red? You don't call that lack of funds? Marketing is the last thing on their mind right now. When they start making a profit, then they can start looking towards marketing.
One can borrow money. It's a matter of convincing the lender that you have a product combined with a marketing plan that will enable you to make enough money back to pay off the loan and the interest. Unless they are on the verge of bankruptsy, they can borrow money from someone, somewhere. HEck, even companies in bankruptsy can often borrow money from creditors who have a steak in the company turning around so it can repay all the other depts.
Having the best product or best value out there is not enough. It helps, but is only one part of an overall marketing plan.
I don't know that Intel is necessarily in deep trouble yet vs the AMD64. The code efficiency of a 64 bit processor only increases speed by about 15%, right? I believe the new prescott will start out at aroung 3.2 GHz, with a Max speed of about 5 GHz. Intel can probably last a few years at 32 bits, especially with their superior marketing.
It's not exactly wise to borrow money when you're currently in the whole and in debt. That's not even mentioning all the money that's going towards their new fab. As far as AMD64 goes, in it's current unoptimized form, it yields about a 15-20% improvement. There's no telling what's going to happen when everything becomes optimized. In any event, you need to read up on Prescott a bit. It won't be reaching 5GHz, I guarantee you that. And if AMD64 continues to pick up speed, Intel won't be lasting with 32-bit only processors at all. They'll only have two choices, follow AMD's lead or perish.
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