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Topic Title: Scathing editorial at the inquirer
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Created On: 10/06/2003 07:59 PM
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 10/06/2003 07:59 PM
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Monolith
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QUOTE
AMD HAS done it again, and stunned the technical community with their power consumption figures. Yes, in the release of the updated power supply data sheets late last week, there was a shocking surprise, nothing. Those sheets were woefully inadequate by any account, and AMD trumpeting the fact that they are now updated is a bit short of shameful, but only because I presume no one was injured in their making.
They list the magic number, 89w, for all K8 based chips except for the mobile parts, which are all listed at a lower figure, but the same one for all clock grades. Come on AMD, how dumb do you think we are?

I have a particular beef with this stupidity for two reasons, first I have been bitching about this to you for months now, every engineer I have talked to since the Opteron launch has gotten the speech. Some have gotten it so many times that they roll their eyes at the thought. Two weeks ago, I watched an AMD PR person take notes while I bitched at an engineer, and afterwards, we all pleasantly commented on how stupid it was.

Now I don't expect you to change your entire documentation strategy simply to please me, that would be the one thing I can think of that would be dumber than the current course of action. Do it for yourself, it will only benefit you.

I was at a large Tier Two vendor last week, someone who moves thousands and thousands of your boxes a month. They didn't have the #*&#^$ NDA data sheet that has the power consumption numbers on them! Who is served by this? What gain do you get when the people designing things around your products can't do their job right?

The part that is the funniest, in a Daffy Duck 'tis to laugh, har har' kind of way, is that it is a major competitive advantage that you are hiding. Your power consumption is much lower than the competition, and in early December, the gap will only widen. Is there some hidden reason why you don't get up on the rooftops and shout the numbers? I know the people who have the NDA sheet, which I have been strangely unable to find a copy of, are all almost giddy with the numbers it contains.

So here is my challenge to you at AMD Central, publish those numbers, or tell me why you won't. I promise I won't print anything about it if you have a valid reason, but I know you don't. There are no trade secrets to be lost here. Intel can measure the consumption much better than I ever can, and when I did it last week, it wasn't that hard. PDFs are not that expensive to disseminate.


http://www.theinquirer.net/?article=11948' ">http://www.theinquirer.net/?article=11948
 10/06/2003 08:02 PM
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xUNREALNEOx
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OUCH!

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:: MadOnion
 10/06/2003 08:06 PM
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Dave Graham
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it's crap...

try reading Ace's Hardware sometime...they provide a perfectly reasonable explanation for providing max Thermal Output.

geez...

cheers,

dave

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 10/06/2003 09:02 PM
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xUNREALNEOx
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Yeah, I must admit it's a tad harsh!

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:: MadOnion
 10/06/2003 09:03 PM
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Jackal05
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We're hgoing to get lot's of that here.

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 10/06/2003 09:05 PM
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xUNREALNEOx
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QUOTE (Jackal05 @ Oct 6 2003, 05:03 PM) We're hgoing to get lot's of that here.
yep, just wait 'till the THG gang get here!

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:: MadOnion
 10/06/2003 10:12 PM
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Peritus
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heck, just play it safe and get a 500W power supply!
 10/06/2003 10:14 PM
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xUNREALNEOx
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QUOTE (Peritus @ Oct 6 2003, 06:12 PM) heck, just play it safe and get a 500W power supply!
dont need one, Enermax 460W here (actual rating more like 650W!

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:: MadOnion
 10/07/2003 02:46 AM
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Torniojaws
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The Inquirer - we all know the validity of that piece of work from the Futuremark forums

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: MadOnion :
 10/07/2003 02:49 AM
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SDA
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I'm no AMD fanboy, but The Inquirer is just plain stupid. It ranks down with Tom's Hardware Guide. Frankly, I wouldn't believe either of them if they told me sulfuric acid was bad for your skin.

EDIT: Wow, THAT was an amusing typo. Fixed.

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 10/07/2003 03:20 AM
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intel_fan_boy
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QUOTE (SDA @ Oct 6 2003, 10:49 PM) I'm no AMD fanboy, but The Inquirer is just plain stupid. It ranks down with Tom's Hardware Guide. Frankly, I wouldn't believe either of them if they told me sulfuric acid was bad for your skin.

EDIT: Wow, THAT was an amusing typo. Fixed.
I'm no intel fan boy but SDA is right!
 10/07/2003 06:00 AM
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Brian
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imo, it's ok, but this Charlie Demenjian(is that how you spell his name?) is a total fanboy
first he goes claiming that Prescott will have 64-bit and now this

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 10/07/2003 07:12 AM
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Dave Graham
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I have a lot of respect for Mike Magee and the Inquirer. Just because he publishes something doesn't make it true. But, that's the intent of his site: it's IT gossip.

op-ed is good, but facts are better.

cheers,

dave

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The opinions expressed above do not represent the views of Advanced Micro Devices or any of their affiliates.
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 10/07/2003 07:32 AM
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norky
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right, right. articles @ the inquirer need to be taken with a grain of salt. Dave Graham is right, it's the weekly world news of IT.
 10/07/2003 09:34 AM
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slicemaster101
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The inquirer is just IT news and gossip, and for that I love it. They are definitely not Intel fan boys, but that article did come across as a little harsh. However, they have reflected AMD64 in nothing but the brightest and best light possible, which it deserves. I mean seriously you guys, it is what you call journalism and the press and some times it gets ugly. They are a credible organization which reports very well and is usually neutral and you have to give it to them when it comes to their coverage of the big tech conventions. It is like Norky said; it needs to be taken with a grain of salt.

On the other hand I do agree with you guys that THG is very very very PRO Intel.

Signed,
Slice

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 10/07/2003 12:17 PM
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ViriiK
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Don't care about theinquirer.. Hmm what 50% of their stories are inaccurate? More? Anyone agree?
 10/07/2003 12:23 PM
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Dave Graham
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QUOTE (ViriiK @ Oct 7 2003, 08:17 AM) Don't care about theinquirer.. Hmm what 50% of their stories are inaccurate? More? Anyone agree?
depends...

HAving been the source of a few compaq (pre-hp) stories for the Inq. I can heartily say that over 50% of his information is correct.

Now, he does have a tendency to write a lot of op-ed stuff and many people see these as "reliable" without looking through the filter he's using...

cheers,

dave

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The opinions expressed above do not represent the views of Advanced Micro Devices or any of their affiliates.
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