The FX-9590 has been avalible for quite some time. it has not sold well. with such a high Price/power comsumption mixed with uncompetative performance for the price consumers will buy Intel CPU's over this. even if this comes with a liquid cooler or not. Not trying to be hurtfull. just obvious.
If you have bulk supply of FX-9590's that have not sold and this is your way to get those CPU's sold so you can cut your losses on these chips the price point is all wrong. actually the FX-family is not priced right at the moment to begin with.
the fact is most people buy computers from the store and they dont play video games. this chip is not for them. Intel has a 90% or more hold on this market. You do fair better in the gaming market at like 30%. but most people buy the CPU that meets the price there willing to spend and is the fastest they can get for that price. the entire FX series is off the price mark. You should hire someone whose sole job is to make sure that the MSRP of your chips beats the competition. for example the FX-8350 should be $139.99. at this price point would beat out intels offering and is a heck of a deal. 80% of the people building a new gaming system will go with the FX chips cause they blow away the competition. 100% beats out intel in every department. thats where your price's should be.
I want AMD to beat Intel, some times you have to lose in one area to win in another. reputation/market share/brand loyalty goes up. profit goes down. my advice is to sell every FX chip for a very small small profit. take the FX out of you revinue budget and sell it dirt cheap. youll be at 50% market share with in two years.
With in two years (2016) your planning to release a new high end desktop chip family. this is where you make your profit in the house hold chip department. as long as its a great chip you should be able to move alot of chips.
now... re-releasing the FX-9590.. if you actually are pressing these chips and spending more money making more of them.. this is a issue. if you are or where going to release a new FX chip it has to be like a FX-9800 and has to be a modifyed FX pile driver CPU. Die Shrink, Core improvments, brand new chip that is a heck of a deal for the $300 to $350 market. not as big of maket as the $150 - $250 but your FX-8350 upto the FX-9590 will sell very well. a new chip does not have to beat the high end. but it should breach past the core i5 chips as far as performance goes.
A new solid pile driver chip with advancments would sell and would show AMD's loyalty to its consumers and show that AMD is serious about there additude tawords games and the return to the high end.
Or AMD can play it safe.. and do things like this. i urge you to look around the internet and look at the consumer reaction to this re-release.. i cant find a positive post online about this. its sales will not improve.
There is not a single positive thing to be said about this on the internet. take a look. for the price its like buying a old i5 or new i3.. come on ppl. what planet do we live on.